CNN Hits 10-Year Low in the Ratings *

February was not a good month for CNN. In fact, it marked the network's lowest-rated month in a decade, with a drop of 42% in the key demographic group of viewers aged 25-54, compared to the same month one year ago. CNN drew an average prime time audience of 122,000 viewers in this group, compared to Fox News Channel's 299,000 viewers, and MSNBC's 119,000 viewers.

Fox News dominated prime time among total viewers, with 2.262 million viewers, followed by MSNBC (1.165 million viewers) and CNN (587,000 viewers). All three networks saw year-over-year declines, with CNN down the most at 24%. Fox News was down 14%, while MSNBC declined the least, down 2%.

Fox News had 94 of the 100 most-watched telecasts in February, marking the second consecutive year as the highest-rated network in cable news, among both total viewers and viewers in the key demo. The most-watched show in cable news for the month was FNC's The Five, followed by Tucker Carlson Tonight, Jesse Watters Primetime, Hannity, and Special Report with Bret Baier.

For full-day ratings, Fox News easily won the month with an average total audience of 1.437 million viewers, followed by MSNBC (711,000 viewers) and CNN (474,000 viewers). In the key demo, Fox News finished first with 189,000 viewers, followed by CNN (89,000 viewers) and MSNBC (80,000 viewers).

The ratings decline for CNN in February is significant, and it raises questions about the network's future. While it is normal for cable news networks to experience fluctuations in ratings, a decline of this magnitude is cause for concern. It is particularly troubling for CNN, as the network has long prided itself on being the most trusted name in news.

Some experts attribute CNN's decline in ratings to the lack of significant news events in February. There were no major political events or breaking news stories that captivated viewers. Additionally, CNN has faced criticism from both the left and the right for its coverage of the COVID-19 pandemic, with some accusing the network of fear-mongering and others of downplaying the severity of the virus.

Whatever the reason for CNN's decline in ratings, it is clear that the network needs to take action to reverse the trend. One possible solution is to invest in more original programming and investigative journalism, rather than relying solely on breaking news coverage. CNN could also focus on building its digital presence and reaching younger viewers through social media and streaming platforms.

In any case, CNN's February ratings slump is a wake-up call for the network. If it wants to remain relevant and competitive in the cable news landscape, it will need to adapt and evolve to meet the changing needs and preferences of its audience.