Pay For Play

Nexstar’s WIVB in Buffalo is launching a new newscast to help keep viewers informed pay-for-play show, which is nothing more than a cash grab.

There was a time when local TV stations offered up lifestyle shows that highlighted what was great about living in the area.

Now, it is just another sales vehicle where they can rake in more money.

WIVB General Manager Joe Abouzeid said, “We are thrilled to offer the viewers of Western New York this new local show. It’s one hour, Monday through Friday, showcasing everything great about our city and region.”

Just pay the money, and they’ll tell viewers how great your company is.

The new show launches Feb 20th.