It's Just a Matter of Time....

You have to wonder how long before the anchors at Nexstar’s WJET (Erie, PA) are dressed up like NASCAR drivers with logos all over their outfits.

Here’s the deal, for years and years, there might be a chyron at the end of the newscasts saying something like “clothes or hairstyling provided brand x.”

But, when you let the sponsor on the news set to basically use your talent and you set as part of an ad, you are over the line.

The news set should be treated as a sacred place. It is where you deliver the news. It is not to be used as part of ads, or as the backdrop for your TikTok dance videos.

Shame on management for allowing this to happen.

As for the anchors? Know your worth and don’t be played like this.