Jake Tapper Taps Out in the Ratings

CNN boss Chris Licht moved Jake Tapper from dayside to prime time and his ratings have been going down since his debut.

Tapper, who is about as exciting to watch as growing grass as seen his ratings dip. This past Friday (10/21), Tapper averaged its lowest-rated telecast among P2+ since launch, down -40% vs. the first airing.

It also delivered its 2nd lowest-rated telecast among A25-54 since launch, down -46%.

While ratings often slip after a debut, when you lose nearly half your audience in a meter of days, that’s not good no matter how you spin it.

Hopefully, for CNN’s sake, Tapper is just being used as a placeholder, because he is surely not the answer.

Just saying….