Not to Say We Told You So, But....

The big news last week coming out of struggling Meredith Broadcasting is that the company is quietly putting all of their TV stations up for sale.

One of the lesser blogs even went so far as to send this news out as a breaking news alert.

But, FTVLive told you that this was coming months ago.

In fact, back in September of last year, FTVLive told you that Meredith was looking to split their broadcasting and publishing business.

On September 11, 2020, FTVLive wrote:

Meredith owns 18 TV stations across 13 states, including the WGCL in Atlanta, KMOV in St. Louis and KPHO/KTVK in Phoenix.

So, why would Meredith want to do this?

Easy, it makes it easier to put the groups up for sale.

It wasn’t the first time that we told you that Meredith would be looking to sell.

Meredith is up to their neck in debt and with billions of dollars in loans, they need to bring in some cash and do so fast.

Selling the TV stations will do just that.

When you compare Meredith to the broadcasting whales like Nexstar, Sinclair, and Tegna, the company with just 18 stations is a minnow in the broadcasting ocean.

Meredith either needed to buy stations and grow or sell off and die.

It appears that they have made their choice and it isn’t surprising anyone.