It seems that viewers were not very interested in watching and overweight, old male chauvinist chase women around the office.
Showtime spent a lot of time and money to produce The Loudest Voice, which was a final takedown of former Fox News CEO Roger Ailes.
The show featuring actors Russell Crowe, Naomi Watts, Sienna Miller and Seth MacFarlane failed to crack 300,000 on its first night despite and all out publicity blitz.
The demos were even worse. The Loudest Voice pulled just 26,000 in the key 18-49 demo, 47,000 in the 25-54 demo and just 8,000 in the 18-34 demo.
Showtime spent a lot of money, but judging by opening night, this one was a ratings bomb.