O-Town Ratings Shows WFTV on Top


Looking at the ratings for March in the competitive Orlando market show that WFTV as the news leader.

The Cox station won with the 25-to-54 age group where it regularly does — early morning and early evening news — but also ranked first at noon, 4 p.m. and 11 p.m.

Two marquee time slots illustrate WFTV’s skill in attracting 25-to-54 viewers, who are most important to news advertisers.

At 6 p.m. weekdays, WFTV averaged 23,726 viewers to WESH’s 18,519, WKMG’s 10,276 and WOFL-Channel 35’s 5,062. (The Sentinel has a content-sharing agreement with WOFL.)

At 11 p.m. Monday-Sunday, WFTV posted a greater lead. WFTV averaged 21,987 viewers to WESH’s 13,397 and WKMG’s 8,455.

WFTV was ahead in most news time slots by other measures: 18-to-49, 35-to-64, all viewers 18 and older, and households.

With 18 and older viewers at 6 p.m., WFTV drew 110,144 to WESH’s 78,733, WKMG’s 44,304 and WOFL’s 17,368.

H/T Orlando Sentinel