There was a time in St. Louis when KSDK could practically put color bars on the air and still win in the ratings.
But now that the station has been “Tegnafied” that is no longer the case.
The Feb book shows that KSDK did not win a single newscast in the demo and in a number of time slots, the station was dead last.
Tribune’s KTVI was clearly the demo winning station in February.
Here is a look at the hard numbers: