It seems that Tegna owned KPNX in Phoenix does not feel that their news product is good enough to stand on its own to get viewers to watch.
So… the station is taking to bribery to try and drive viewers to its 10PM newscast.
The station is giving away Justin Timberlake tickets to a viewer during tonight’s newscast, which also happens to be the last night of the Feb book.
The station will give viewers the “call now” announcement and you can start dialing. The 12th caller will win.