What do you do when the November book is a week away and your station’s morning show is not pulling the ratings?

You rebrand!

That’s what KTHV (Little Rock) is doing by changing the title of their morning show to “Wake Up Central,” which should be worth 10 rating points right there.

“The Wake Up Central team has a refreshed and innovative vision for morning news,” said Marty Schack, KTHV’s general manager. “We can’t wait to serve our audience in new, unique ways.”

Oh boy! That makes me want to tune in.

Let’s take a look at the new promo. I hope it shows the show’s anchors jumping up and down inside an old alarm clock!