Remember... Weather is The Most Important Part Of Your Newscast

TV consultants will tell you that there is nothing more important in the newscast than weather.

It is the reason your viewers’ tune and should be treated very seriously.

Or, you can do this….

This is the weather promo for WCBS (NY) Weather Anchor Lonnie Quinn, in which the CBS O&O turns Quinn into an action figure for the kids to play with.

You can watch the spot at this link.

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