Up until a couple of weeks ago, Nexstar mainly owned stations in small and medium size markets.
But, after buying the Tribune stations now Nexstar owns stations in some of the nation’s biggest markets.
But, they still think like a little market company.
A year ago, Hurricane Micheal hit Panama City, Florida and caused a lot of damage to their TV station WMBB.
Yesterday, Nexstar made their stations send messages of encouragement to WMBB via Twitter as they move back into their station. This was a mandate for all the Nexstar stations to do.
WBTW (Florence, South Carolina) rounded up a few staffers to stand in the studio and hold a sign.
WSPA in Spartanburg could only find 3 people, but hey they used the station’s printer to bang out a few signs.
WSAV in Savannah trotted out a couple of anchors:
WFLA in Tampa posted two pictures with the same people to make it look like more:
WPRI in Providence had the art people make up some signs:
But, WGN in Chicago, who has only been in the Nexstar family a couple of weeks and it a market like Chicago, they really don’t have time for this small market crap.
So, they sent the company mandated tweet with no picture, no staff and no one holding up a sign off the newsroom printer.
Got to love WGN.
Also, what was the point of this? It’s not like this did anything for the viewers or prop up ratings. Was it done to make WMBB awful News Director Tom Lewis feel good?
Basically it shows that Nexstar corporate is the organ grinder and their stations are the monkey.