FTVLive

View Original

Getting the Chair in Milwaukee

WTMJ parted ways to Anchor George Mallet back in February. 

Since then, the station has had Anchor Steve Chamraz filling in at 5 and 10PM.

After the station pocketed enough money in savings, they have finally decided to give Chamraz the gig full-time. 

The decision is one of the first major on-air moves since Jeff Kiernan, WTMJ's former news director, rejoined the Scripps-owned station in March as senior director of local content. 

The station did not have a good May book. WTMJ  slid to a 3.2 rating at 5 p.m., vs. 4.9 a year ago, according to Nielsen ratings data provided by local television stations.

At 10 p.m., where WTMJ led in May 2017 with a 6.2 rating, the station this year posted a 4.3 rating. 

And yet, they still promoted the fill-in guy? 

Interesting....

H/T Milwaukee Journal


See this content in the original post