WTTG GM Patrick Paolini threw about a shade at his competition for giving away money to viewers that watch their newscast.
We agree with Paolini 100%, a station should not rely or use contesting to try and get viewers to watch their newscasts. It should be about the Journalism and not bribes.
Like Paolini says, it seems more like radio than TV news.
But, we have to wonder why Paolini is calling out his competition when his station does the same thing.
Just this past Summer, The Firm’s DC station was giving away a car in a contest for viewers to watch their news:
And don’t forget Patrick, there is also free Friday’s on the “Fox Beat” where viewers can win $372 dollars worth of Theatre tickets.
Last but not least, it seems that Patrick’s station in the 6th market also gives viewers a chance to win coffee mugs.
If there is anything that sounds more radio like than giving out coffee mugs, I’m not sure what it is.
Like we said, we agree with Paolini’s tweet that stations should not resort to free give-a-ways to try and get viewers in the 6th market, or any market for that matter.
But, before you start calling out a station, maybe you should look closer at your station before you do. Talk about the pot calling the kettle black.