A New Deuce in Denver
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In the May ratings book in Denver one thing stayed the same and another was a big change.
KUSA remains dominant across all news time periods in May, but there’s a new No. 2.
The Denver Post says that KDVR scored historic wins, beating out KCNC at 6 a.m., 5 p.m. and 10 p.m. weekdays among viewers age 25-54, the traditional news demographic.
“May was a turning point in Denver television. After seven consecutive rating periods of growth, it is clear viewers are switching to FOX31 News,” Joan Barrett, VP and general manager of KDVR-TV said in a release. “Our Problem Solvers investigations, Accurate Pinpoint Weather Forecasts, and community involvement have made FOX31 Denver’s fastest growing newscast.”
“I attribute the No. 2 standing to teamwork, passion and the Problem Solvers brand we all believe in,” said Holly Gauntt, vice president of news and digital content at KDVR. “Honestly, it takes everyone from creative services to engineering to move the ball forward.”
While KMGH lagged overall, the station showed improvement at mid-day, with its 11 a.m. newscast beating the KDVR newscast and closing in on KUSA’s number for its noon news.
At 5:30 p.m., while the “NBC Nightly News” easily led the pack in Denver, it fell 23 percent from last May. The “CBS Evening News” was No. 2, up 42 percent from last May. Fox31 News at 5:30 followed, up 35 percent from last year, while ABC’s “World News Tonight” trailed, down 47 percent from last year.
At 6 p.m., Tegna's KUSA experimental “Next with Kyle Clark” remains down 18 percent compared to the conventional newscast in that slot previously. The show declined to a 1.97 rating.
