This is what happens when two stations share a news chopper.
KSDK (St. Louis) was streaming live video from the News Chopper that they share with KMOV on their Facebook page.
KMOV owns the chopper, but has a share agreement KSDK. Once KSDK started the live stream, the KMOV Photog that was mic'd up and aboard the chopper caught wind that he was live on the competitor's FB page.
The Shooter starts dropping news 4 references and plugs the morning show all while it is being streamed on the competitors Facebook page.
KSDK finally wised up and deleted the video, but not before KMOV got some nice free advertising.