A Palm Springs station is about to tack on more news to their broadcast day.
OTA Broadcasting, which operates KMIR /KPSE in Palm Springs, CA, announced today that beginning Monday March 29th KMIR will add an additional newscast to their schedule.
KMIR NEWS: FIRST @ 4:30PM
Gene Steinberg, VP / General Manager of KMIR stated that ““Where the News Comes First”, is not just a slogan, it’s our commitment to the Coachella Valley and by adding a 4:30pm newscast we’ll be bringing our viewers the latest breaking news in a timelier manner.”
David Reese, News Director of KMIR NEWS added, “We are excited to be expanding KMIR News into this new time period. Viewers can expect more quality coverage of the stories that matter to the Coachella Valley. “
FIRST @ 4:30P, comes after the recent weekend additions of KMIR NEWS @ 5P on both Saturdays and Sundays. With the addition of FIRST @ 4:30P, KMIR News will produce more programming than any station in the Palm Springs market.