We'll admit that "Help Wanted" ads are pretty boring in this industry. We found one though, that is both comical and desperate.

Scripps' KSHB in Kansas City is looking for an assistant news director. We'll give them credit for trying to be creative in writing the ad. But is it us, or does it come off sounding a little desperate for applicants? Then, there's the braggadocious part about the privilege of "....working for a legend." We'll admit that KSHB GM Brian Bracco's name is well-known in the industry, but we'd stop there. Read for yourself:

Assistant News Director, KSHB-TV, Kansas City, MO:

Scripps-owned NBC affiliate KSHB is looking for a strong leader with a proven track record of success. Our newsroom has won Overall Excellence in the Midwest Regional Emmy competition the past two years. Our investigative work in covering a restaurant explosion two years ago earned us a DuPont Columbia Award.

Our passion for journalism has taken us all across the country, and to Afghanistan, Honduras and Canada. Kansas City is one of the best severe weather markets. We have the tools and the people to lead the market in providing life-saving information at critical moments on all platforms.

Our culture is such that we fight for the privilege to be number-one in the market, and we are climbing. This role is a perfect launching ground to a future News Director role in Scripps. A recent KSHB Assistant News Director left here to become ND in Scripps’ largest market. Our GM is a legend in local and national journalism circles and has mentored successful news managers for decades. We will work as a station and a company to grow your career.

Here are specific areas where your leadership will be used:

Oversee investigative team and big story coverage
Lead team in news/digital collaboration to grow audience
Work closely with reporters and anchors on enterprising stories, and on-air performance
Click here to view the full job description and to apply directly for this opportunity. Visit this site to view other opportunities within The E. W. Scripps Company.

Let's leave the title of 'Legend', for Ron Burgandy.

Update: The KHSB ad states that they," has won Overall Excellence in the Midwest Regional Emmy"

Problem is they are not even in the Midwest Chapter of the Emmys. So how did they win the award they claimed the won?