CBS This Morning Inches Closer to The Today Show

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CBS this morning is quietly moving up in the ratings and adding viewers on what seems to be a weekly basis.

The show posted double-digit percentage gains year-to-year among viewers (+12%), households (+10%) and women 25-54 (+10%).

For the week ending May 3rd, CBS This Morning added +330,000 viewers compared to the same week last year, according to Nielsen.

The show has improved its competitive position with NBC’s TODAY, closing the gap in viewers by 910,000 compared to the same week last year.