If you can't seem to find viewers for morning newscast. Move the newscast.
That's what one Tampa station is trying starting Monday.
WFLA News Channel 8 islooking for the best recipe to increase audience numbers, is juggling the time slots of some late-morning programs.
Beginning Monday, talk show “Daytime” will air at 10, followed by entertainment magazine “Extra” at 11 and a newscast anchored by Natalie Shepherd at 11:30.
Shepherd’s newscast replaces the 10 a.m. show anchored by Gayle Guyardo and Rod Carter.
Guyardo and Carter will continue to anchor “News Channel 8 Today” from 5 to 7 a.m., followed by NBC’s “Today” show from 7 to 9 a.m.
“Our reasoning for the programming changes is that the third hour of the “Today” show is a more compatible audience to flow into “Daytime” and that “Extra,” while not a hard news show, may create a stronger audience flow into our 11:30 a.m. newscast,” WFLA-TV news director Don North wrote in an email to The Tampa Tribune.
By assigning Shepherd, a reporter, to anchor, Guyardo and Carter can use the rest of their shifts for reporting without the interruption of another newscast, North said.
“Natalie will start her day later, single-anchoring the newscast and then reporting the remainder of the day,” North said.
“Daytime,” a syndicated talk show produced at WFLA’s RiverBank Studios, moves from its current 11 a.m. slot.
H/T Tampa Tribune