Sweeping Up - Orlando


Looks like WFTV was the big winner in the November ratings in Orlando. 

The Orlando Sentinel writes that WFTV-Channel 9's Eyewitness News drew the most eyewitnesses in most time slots.

WESH-Channel 2 was the clear leader at 4 p.m., and WOFL-Channel 35 continued to dominate among 10 p.m. newscasts.

But WFTV was the victor in early morning, at 6 p.m. and at 11 p.m. with the 25-to-54 age group, which is most important to news advertisers.

WFTV reasserted its leadership at 5 p.m., where WOFL had won in September and October. 

The November ratings period ended Wednesday, and the ratings were released Thursday. The numbers reported here are based on the 25-to-54 age group, unless otherwise noted.

 At 6 p.m., WFTV averaged 43,600 viewers to WESH's 27,300, WOFL's 18,600 and WKMG-Channel 6's 13,200.

At 11 weeknights, WFTV averaged 37,700 viewers to WKMG's 30,300, WESH's 24,800 and WOFL's 14,700.

And at 6 a.m. weekdays, WFTV attracted 26,200 viewers to WESH's 22,500, WOFL's 13,200 and WKMG's 8,600. (The simulcast of WESH news on sister station WKCF-Channel 18 brought in an additional 2,000 viewers).

Other stations highlighted their bright spots.

At 10 weeknights, Fox-owned WOFL averaged 17,800 viewers. It was far ahead of the WESH news on WKCF with 9,000 viewers and the WFTV news on sister station WRDQ-Channel 27 with 8,100.

At 4 p.m., WESH continued to lead with 20,400 viewers to WFTV's 14,700. WESH said it was up 27 percent in the time period from last month.

But by 5 p.m., WFTV was out in front. WFTV averaged 32,300 viewers in the hour to WOFL's 18,700 and WESH's 18,400. WKMG's half-hour newscast pulled in 10,000. WFTV news director Matt Parcell said viewers had responded to the station's investigative reports on medical marijuana, public notaries and unpaid ambulance bills.

WOFL had encouraging news in the morning when its "Good News" ran second to ABC's "Good Morning America." "GMA" averaged 33,000 viewers to WOFL's 17,700. WOFL was ahead of NBC's "Today" with 16,100 and "CBS This Morning" with 7,700.