Charlotte Station Experiments with Snarky Newscast
/WBTV in Charlotte is trying a different kind of newscast, that includes sass and snark. But they aren't doing it on their main channel.
The Charlotte Observer writes that nobody knows what kind of rating it gets, but that’s not the point, at least not yet. Experimentation is the thing for WBTV’s latest newscast, broadcast at 8 p.m. weekdays on its secondary digital channel, 3.2.
Anchored by Brigida Mack and Delano Little, the hourlong show debuted this month on the station’s auxiliary channel that carries Bounce TV, a movie and entertainment network launched in 2011 and targeted at African-America adults.
WBTV general manager Nick Simonette says executives at the station have been thinking about launching the newscast since last year, when WJZY launched its own news department, dropping the 10 p.m. newscast produced by WBTV that it had carried for about a decade.
News director Dennis Milligan says the staff was already available for a second evening newscast. Beyond providing a laboratory for new approaches, the show also meets the station’s goal of better serving the region’s black audience, he says.
“It’s something of a playground for us, trying out things we might not feel comfortable with on the mother ship.”
More after the jump.
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