CNN Riding Missing Plane to Higher Ratings
/CNN is proving that you don't need to report facts to get ratings.
The cable net has seen a ratings bump all because of the mystery of the missing plane. A story that has little facts and a lot of speculation.
“It is a tremendous story that is completely in our wheelhouse,” said a senior CNN executive, who asked not to be identified defining the network’s strategy for its coverage. CNN’s ratings soared last week and over the weekend, rising by almost 100 percent in prime time. The network even managed the rare feat of edging past Fox News for leadership in several hours.
The New York Times says that last Wednesday, Thursday and Friday, the CNN 8 p.m. program, hosted by Anderson Cooper, beat Fox’s perennial ratings giant, Bill O’Reilly, in the audience that attracts the most revenue for news channels, viewers between the ages of 25 and 54. It was the first time Mr. Cooper has ever topped Mr. O’Reilly in the group for three straight days. (Mr. O’Reilly still won the week in that category.)
CNN also won the 25-to-54 age group from 2 p.m. through 10 p.m. on Saturday, and initial numbers from Sunday indicate the network again led across many of the hours of the day. This is only the case among the specific demographic group preferred by news advertisers; Fox News, as it always does, dominated in terms of total viewers.
“It’s an incredible mystery full of human drama, with an international element,” the senior CNN executive said. “Anything international plays into our hands because we have more reporters to deploy all over the world.”
More after the jump.
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