CBS has never really been a player when it comes to the morning shows rating race, except on Sunday.
CBS News Sunday Morning is beating both Good Morning America and the Today Show.
And while both GMA and Today have made a number of changes over the years, Sunday morning is basically the same show it was when it started back in the late 70's.
Its theme music is the same. Its logo, a stylish sun with a face, hasn’t changed much, and its host has only changed once: Charles Osgood took over when Charles Kuralt stepped down in 1994.
At least on the surface, the program is almost a time capsule from the kinder, gentler days before we became shackled to the 24-hour news cycle and 1,000 channels.
“Apples to oranges,” says a “Today” show exec, brushing off any comparison between the embattled NBC program and “Sunday Morning.”
More after the leap.
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