Last Monday, Nexstar rebranded WGN America to News Nation and looking at the ratings for the first week under the rebrand, it wasn’t very good.

According to Nielsen the News Nation relaunch delivered declines across the board with all demos in all dayparts.

Notably, Friday was the worst day yet with just 2,000 A25-54 for the 8-11PM/ET average...and a ZERO in the A25-54 demo for Banfield's 10-11P/ET hour.

I guess the only thing good about a 0 rating is there is only one way to go from here.