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CNN's Ratings are Down Double Digits

With the 2nd quarter wrapped up, let's look at the cable news ratings. 

Fox News won the quarter for the 66th straight time and CNN also found themselves in a familar spot. 

Last. 

In fact if you combine CNN and MSNBC's ratings, the two barely beat Fox News in total day viewers. And while 2 of the 3 networks were down in total day viewers for the quarter, only CNN saw their ratings drop into the double digits.

CNN lost almost a quarter of their demo viewers as well. 

FNC: 1,409,000 total viewers – down 4% (286,000 in 25-54 – down 9%)
MSNBC: 930,000 total viewers – up 5% (196,000 in 25-54 – down 5%)
CNN: 658,000 total viewers – down 16% (202,000 in 25-54 – down 23%)

In Primetime, CNN was once again the big loser, MSNBC and Fox News grew (Bill O'Reilly who?): 

FNC: 2,447,000 total viewers – up 4% (480,000 in 25-54 – up 2%)
MSNBC: 1,736,000 total viewers – up 6% (346,000 in 25-54 – down 11%)
CNN: 929,000 total viewers – down 12% (302,000 in 25-54 – down 18%)

As we now have entered the 3rd quarter, CNN continues to lose its way and watch their ratings continue to fall. 

All numbers according to Nielsen Media Research.


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