Worldnow, the company that helps build, design and run very bloated station websites is being sold.

The CMS and digital tech provider owned by Gary Gannaway and Raycom Media is being purchased by publicly traded Frankly, a San Francisco-based provider of messaging technology. After the deal closes, Raycom will have a 20% interest in the combined company.

Based in San Francisco since its inception two years ago, Frankly also owns the direct-to-consumer messaging app Frankly Chat for iOS and Android devices. It was launched in September 2013.

After the deal closes, Raycom will have a 20% interest in the combined company. Joe Fiveash, VP of digital media, strategy and business development at Raycom, will join the Frankly board.

H/T TVNewsCheck