Despite the hype and the publicity, Sam Champion's new show on the Weather Channel was a dud in the ratings.

The debut show pulled just over 200,000 viewers, which was down 12% from the four-week time slot average.

Never a good thing, when so much time and money were spent promoting AMHQ.

How bad was it?

Lifetime was airing a very old 'Frasier' rerun and it killed AMHQ in the ratings.

As for Champion's former show Good Morning America, it beat AMHQ by 3,800 percent on Monday. 

Ouch!