The Nexstar Way

KTLA ran the longest local telecast from the Red Carpet at the Oscars.

Obviously, KTLA went so long, because they were using the telecast to sell products.

As the KTLA show kicked off, they set up a table to sell products Everything from pickleball, hats and even cough medicine.

One viewer who tuned in said they watch nearly a half hour of the broadcast, and while they were selling products, they had yet to talk to a single celebrity.