When an Exclusive is Not an Exclusive

Stations love to call things "exclusive" even when they clearly are not. 

Check out WSB in Atlanta screaming "Exclusive" on a big story:

There is just one small problem with WSB's "exclusive", WXIA had the story 2 days before. 

Yeah, not sure how the TV consultants feel about this. But, FTVLive thinks maybe you should not call a story that your competition had two days prior, an "exclusive".

But that's just us.