The Reality.....

When a longtime Anchor or Reporter signs off at a station, they like to think that the station will suffer in the ratings a bit, now that they are gone. 

WIVB in Buffalo has been kicking longtime talent to the curb to try and save money. 

So, what impact did losing 3 longtime staffers have in the May book?


Longtime Weatherman Don Paul and veteran reporters Rich Newberg and George Richert all left the station recently and it has had little or no impact on the ratings. 

In fact WIVB inched closer to WGR, the Buffalo News writes that, "the station significantly narrowed the household ratings gap in several time periods where Channel 2 (WGR) has been the news leader."

WIVB is up 2 percent in household ratings at 5 p.m. from a year ago, up 3 percent at 5:30 p.m., down 5 percent at 6 p.m. and down 3 percent at 11 p.m., where it is in first place.

So as much as talent likes to think that they are the ones bringing in the viewers, the reality is, often times that's not the case. 

Ouch! That one is going to leave a mark.