It used to be that when the stock market encountered a huge sell off, viewers would automatically turn to CNBC to see what was happening.
But slowly there is a shift happening.
As stocks got rocked to start off the New Year, viewers tuned to the Fox Business Network.
FBN started off the New Year beating two of CNBC’s top news shows in the demo during a huge day for the stock market which saw the DOW drop 276 points after being down as high as 400 at one point.
The Intelligence Report w/Trish Regan scored 22,000 in the demo while CNBC’s Power Lunch had 19,000. FBN’s Countdown to the Closing Bell also out rated CNBC’s Closing Bell with 23,000 vs 13,000 in the key 25-54 demo.
In addition, FBN’s After the Bell delivered its 2nd highest rated telecast ever with total viewers (144,000).
The strong performance comes in the heels of FBNs record setting year as the fastest growing cable network on television.