WDRB in Louisville has a new promo that basically tells the old folks to take a hike. This is one way to spin the ratings.
The think we notice is that the "young" couple that has WDRB turned on, is not watching the newscast at all. The woman is surfing her iPad and the guy is just using her as a foot rest.
You would think if you're news was all that interesting, the people might be watching it.