WSVN to Tack on More News

WSVN in Miami is expanded their news to 64 1/2 hours each week.

The station announced that they are expanding their newscasts to three hours on Sunday mornings.

Beginning Sept. 12, the station will carry "Today in Florida" from 8 to 11 a.m.

"Our focus is and continues to be improving our product and making local news available seven days a week during the most convenient time for viewers," said Chris Wayland, executive vice president and general manager at Sunbeam Television, which owns WSVN. "Adding morning weekend news helps us accomplish this."

Wayland said the demand for morning news has grown because advertisers want to reach professionals who get up early and are looking for information to start their days. The station already has a Saturday morning newscast.

"We saw an opportunity to fill in a gap that we think existed to our audience so they can have access to us seven days a week, more so than previously," said Wayland.

H/T Sun-Sentinel