A few more weeks like this and NBC might entirely forget old BriLie.
Last week, NBC Nightly News with Lester Holt” was number 1 across the board for the second straight week, increasing its audiences and widening its advantages over the competition in all categories compared to the prior week.
The NBC broadcast topped ABC’s “World News Tonight” by almost 1 million viewers (+951,000), nearly tripling its lead week-to-week (vs. 326k) and marking its biggest total viewer win over ABC of 2015 (since week of 12/22/2014). Nightly has now won 7 of the last 10 weeks among total viewers.
Nightly also delivered its biggest A25-54 and A18-49 audiences since March (since 3/23 and 3/2, respectively) and significantly widened its lead over the competition in both demos week-to-week. Nightly delivered its best A25-54 advantage over ABC in nearly six months (since 1/5/2015) and over CBS in three months (since 3/23/2015).
Nightly posted the biggest gains among the network newscasts week-to-week, increasing in total viewers (+5%, or +401,000), A25-54 viewers (+3%, or +61,000), and A18-49 viewers (+4%, or +58,000). ABC declined across the board week-to-week.