While all the focus in on the Today Show vs. Good Morning America, CBS This Morning is quietly moving up the ratings ladder.
In fact CBS This Morning is in the closest competitive position with NBC in more than two decades.
The CBS morning show posted double-digit percentage gains among adults 25-54 (+14%, 0.8/07 from 0.7/06), viewers (+11%, 3.18m from 2.86m), women 25-54 (+13%, 0.9/07 from 0.8/06) and women 18-49 (+20%, 0.6/06 from 0.5/05) compared to a year ago for the week ending July 10.
According to Nielsen live plus same-day ratings, CBS this morning added +320,000 viewers year-over-year, bringing the viewership gap with NBC to only 871,000 viewers. This week marks the closest competitive position to NBC for a CBS morning news broadcast in nearly 21 years (since the week ending 7/29/94).
Television year-to-date, CBS is the only network morning news broadcast posting gains in adults 25-54 (+13%, 0.9/07 from 0.8/06) and viewers (+9%, 3.37m from 3.08m) compared to last year.