When FTVLive worked at a Cox station, there was a joke that they company would not paint the bathroom wall without first doing a focus group on what color it should be.
Media companies and stations today are choked by research. Companies shoot on set demos with potential Anchor hires and then offer them up to focus groups for review.
But one of the most successful network bosses doesn't do any of that.
Fox News chief Roger Ailes is not in to research and does not use any of it when making a new hire.
"No, I don’t do that kind of research, believe it or not. I never did any research for the Fox News Channel. If I don’t like them, I don’t put them on the air," Ailes said to Variety.
In a day when research is king, Ailes is a throwback to the old days and it seems to be working out just fine.
He looks at a possible anchor and thinks, "If I don’t think they can grow and be better at what they do, I don’t put them on," the Fox News chief says.
Kind of refreshing, isn't it?