If you live in Washington, DC, you better be careful if you decide to Tweet WJLA Meteorologist Steve Rudin. In addition to his forecasting, Rudin boasts that his Tweets contain, "A little weather, some of this and some of that." If you take a few minutes (if you're really bored) and read through Rudin's Tweets & Replies, there's not much weather and a lot of pointed sarcasm to some viewers.
Once again, we're baffled at the apparent lack of social media 'monitoring' by managers. Or maybe this is just WJLA's way of trying to recruit new customers?