First, the messaging service hired a CNN correspondent to be "Head Of News"; now they've hired Marcus Wiley to run original content development. Wiley is Fox Broadcasting's former head of comedy development.
Why should anyone care? Snapchat has more than 100-million users. Any TV station or network would love to have even a sliver of that kind of audience.
Snapchat is reportedly making deals with Major League Baseball, Fusion, and others, after already teaming up with CNN, Vice Media, Comedy Central and ESPN. Their latest project is with AT&T to create an original series called, "SnapperHero".
Uhhh... given that Snapchat is mostly used by Millennials to send naked photos, we'll be setting the DVR for the "Snapper" show.