If you were following KARE (Minneapolis) on Twitter yesterday, I hope you were really into butterflies.
The station did a sweeps piece on the monarch butterfly and how they are vanishing.
Their Twitter feed became a swan for monarch butterfly information. For two hours the station to monarch crazy on Twitter.
Not sure how going all butterfly all the time played out in the ratings? But, we're guessing they were number one with the butterfly lover.
The last tweet might have tipped their hand a bit. The station guided viewers to a local floral shop where they could pick up a free packet of milkweed seeds to try and help save the monarch.
Also, nice when the sales department can get involved in the story.