They have been tried before and it will be interesting to see how long this one lasts.
KRIV is going to launch a web only newscast in in hopes of driving viewers to its 5 p.m. newscast,
Starting Monday the station is launching a daily half-hour Web program “to get the entire newsroom involved in new content that doesn’t exist anywhere else in the market.
“This significantly improves our ability to talk about stories rather than report stories,” says Bob Morford, the station’s VP and news director.
The show, called 30 Minutes ‘til Air, will air daily at 4:30 p.m. Central time on the station’s website, myfoxhouston.com.
Each day features a different newsroom staffer as host, wandering through the newsroom discussing with colleagues a range of topics – what’s coming up on the 5 p.m. broadcast, the weather and the day’s big social media stories among them.
Sharri Berg, Fox Television Stations’ SVP of news operations and services, says 30 Minutes ‘til Air represents the group’s growing emphasis on station newsrooms using the Web as “a platform that they can develop given what viewers are interested in.”