Web streaming channel Crackle announced that they are going to begin running on a constant stream of programming — like traditional TV — beginning next month.
One of their biggest stars is Jerry Seinfeld and he thinks the networks are scared of streaming channels like Crackle.
He says the freedom of being away from regular TV and the streaming aspect are a good fit for him.
"When you get to a certain point in the business, what a man is looking for in a network is the same as in his underwear. A little bit of support and a little bit of freedom," he said. "That’s exactly what Crackle offered… There’s nothing different about what we’re doing than what anyone else is doing on any media anywhere. TV networks are worried that you’ll figure out TV is over, and there’s nothing special about it."
As for streaming sites like YouTube?
Seinfeld is not a fan.
"The less the better," Seinfeld said when asked about less-professional content. "I don't want to see this crap. We have a giant garbage can called YouTube for user-generated content. We're trying to generate a little higher level. I think showbusiness is for talent, that's who should be in it. But let's keep it in its hierarchy. And I like being at the top of the pyramid."
Seinfeld said Comedians in Cars Getting Coffee, in which he does exactly what the title implies, with stars like Tina Fey and his old buddies Larry David and Julia Louis-Dreyfus, reached 100 million viewers this month.
And that is numbers that any network would gladly take.