When BMW got Katie Couric and Bryant Gumble to star in the BMW i3 ad for the Super Bowl, the pair didn't come cheap.
Word is that the car maker had to shell out big bucks to bring the two together again to pitch their product.
But before you call Katie a sellout, you should know that she donated her Super Bowl ad money to charity.
Page Six says that Couric donated it to 15 organizations, including Jay Monahan Center, Planned Parenthood, Michael J. Fox Foundation, Bowery Mission, Harlem Village Academies, Stand Up for Heroes and Joe Torre Safe at Home Foundation.