WHBF is the dog station in the Quad Cities, new owner Nexstar is hoping to change that.
The station is undergoing an overhaul, both in front and behind the camera.
The Rock Island-based CBS affiliate has unveiled a new look that includes a new set and graphics.
"When Nexstar acquired us, they made a commitment right then and there that they want to be a player in news. They recognize that in order to do that, there has to be some expectations," general manager Marshall Porter said. "From the get-go, they were ready to make the investment."
As for the way the station plans on covering news, it will be with, "layers of context"...what the hell that is, I have no idea.
But that is what News director Heather Stephenson said viewers wanted to the stories.
"We heard over and over again, 'Don't just tell me, teach me,'" said Stephenson.
FTVLive challenges Stephenson to produce one email where a viewer wrote in and said, "Don't just tell me, teach me." And to say she heard it over and over again? Sorry, We don't buy that for a second.
Sounds more like consultant crap and now anything close to what a viewer would say.