They still have a long way to go and a number of changes are still going to be made, but MSNBC did get some good ratings news in March.
A number of MSNBC’s core programs saw ratings increases in March 2015, with MSNBC’s M-F Primetime beating CNN in total viewers for the month, and “Morning Joe” beating CNN’s “New Day” in total viewers.
“Hardball”, “All In with Chris Hayes”, “The Rachel Maddow Show” and “The Last Word with Lawrence O’Donnell” all came in second in total viewers for the month and MSNBC’s primetime (8-11pm et) was up in the A25-54 for the month.
“Morning Joe” beat CNN’s “New Day” in total viewers for the month 338,000 vs. 324,000. “Morning Joe” also continues to beat CNN with influencers, beating them in the demo in New York, Washington and Boston – where America’s leaders start their day. (Source: NSI, March 2015 A2554)
“MSNBC Live with Thomas Roberts”, which debuted in March, is showing early ratings growth with both the demo and total viewers. It is up 22 percent with the demo from the same time block in February and up 7 percent in total viewers.