MSNBC continues to shed viewers, especially in the demos.
Even their stars are watching ratings fall.
On Friday night, The Rachel Maddow Show averaged 96,000 adults 25-54 viewers and 731,000 total viewers.
This marks the second time this year the show delivered under 100,000 adults 25-54 viewers and ranked as the program's seventh lowest rated performance in its six-and-a-half year run among adults 25-54.
Maddow lost big to Fox News The Kelly File, but did eek past CNN's 'Wonder List.'
But come on....it's CNN.