The Feb book ends Today (can I get a Hallelujah?) and it looks like KCNC in Denver is going to jump from fifth (ie. last) place a couple of years ago to No. 2 in the 5-7 a.m. and 6 a.m. races.
From 5-7 a.m. weekdays amoung adults 25-54, the KUSA wake-up show holds the lead with a 1.3 rating, down 27 percent from a year ago. But KCNC is a close second with a 0.9 rating, up 69 percent from a year ago. KMGH is a very close third with a 0.7 rating, down 10 percent from last year.
The 6 a.m. race similarly demonstrates alterations: KUSA scored a 1.8 rating, down 26 percent from a year earlier. KCNC scored a 1.2 rating, up 68 percent from a year earlier. Four-tenths of a point away from the leader. KMGH declined to a 0.8 rating, down 19 percent from a year earlier.
At the same time, nationally “CBS This Morning” posted the largest viewership in the time slot in more than 10 years, gaining 290,000 viewers to become “the only network morning broadcast to maintain its adults 25-54 rating compared to a year ago,” per CBS.
“We have a symbiotic relationship with “CBS This Morning,” said CBS4 News Director Tim Wieland. Locally, “the team is clicking.” The goal is to stick with harder news and information while competitors trade in lighter, more personality-driven fare in the morning.
The late-news contest points to similar movement. So far, KUSA is on track to win with a 3.8 rating at 10 p.m. (adults 25-54), down 25 percent from a year ago. KCNC is in position to finish second with a 2.2, up 5 percent from a year ago. KMGH will be third with a 1.4 rating, down 18 percent from a year ago. And KDVR will post a 0.9 rating, up 13 percent from a year earlier.
H/T Denver Post