So much for the Holiday shopping and hottest Christmas gifts stories this year.
The normally slow news month of December is anything but, when word of another mass shooting was happening. This one in California.
Each of the major L.A. stations, KCBS, KNBC, KTLA, KABC, KCAL and KTTV, began reporting live from the area soon after news of the shooting broke at approximately 2 p.m. Eastern.
The New York stations went live during the afternoon hours as well, and relied on their corporate siblings for coverage.
Cable news went into full guessing mode as to whether the shooters were terrorists, white supremacists or just a disgruntled worker with an axe to grind.
CBS and NBC featured footage of the same bearded and tearful man, whose wife had been inside the building during the shooting. “This is my wife, man, this is my queen,” he said.
Details were in somewhat short supply, and the broadcast news outfits were initially cautious near the top of the newscasts to declare one suspect dead. The cable nets were bolder in this regard, CNN’s lower third saying, at 6:38, Police Kill One Suspect, Apparent Standoff With Others.
Now, viewers will be subjected to days of speculation as to what happened? Politicians will use the shooting to try and drum up support and bring bucks into their campaigns.
That is, until the next shooting happens, which should not be too far away.