Good Weather Means Bad Ratings in the Burgh

Pittsburgh is one of the most competitive markets in the country when it comes to TV news ratings.

But, the November book was bad news for all the stations as viewership was down across the board.

Pittsburgh news executives are blaming that on the weather.

“Weather is a driver in this market,” said Mike Oliveira, WPXI news director. “When there’s no snow and no storms that could affect Thanksgiving travel, you may have fewer people turning in to television than you might otherwise. You also have people out there enjoying the last few days of fall.”

It was also a bad book for Oliveira and WPXI, at 5,6 and 11PM the station came in last place in the ratings.

KDKA owned the ratings from Noon to 11PM with WTAE pulling off a win in the morning.

Here are the numbers thanks to the Pittsburgh Post Gazette: