2015 is starting out looking like 2014 for MSNBC.
The cable news network, that does't like to cover news is still dragging an anchor when it comes to the ratings.
In a huge news week, MSNBC's ratings were awful. The terrorist attack, aftermath and citywide demonstrations in Paris last week didn't do much for MSNBC's numbers.
The ratings-challenged network, whose struggles over the last year have been documented at length in media circles, averaged only 523,000 prime-time viewers for the week ended Jan. 11, which includes the network’s prime-time coverage of the Wednesday attacks on the Charlie Hebdo offices as well as the massive unity rally that attracted more than 3 million people on Sunday.
Despite the historic events, MSNBC’s total prime-time viewership was down more than 25 percent compared to the same week last year. Ratings were down in the key 25- to 54-year-old demographic as well, averaging 132,000 viewers compared to 244,000 last year.
The Phil Griffin gets fired clock is ticking a bit faster.